Blog Feeds inside Gmail ... No you don't have to click on Reader

At one time I'd asked about seeing Google reader feeds from within Gmail? This might be useful:
http://gmailblog.blogspot.com/2008/08/tip-customize-your-web-clips.html

Thanks to Hari.

Tried it for a start with Ramnath's blog.
Sits cutely above your Inbox, where you usually find feeds from news sites etc. There should be a way to color them, no ?